When Luca Marchetto and Jordan Bowen, the designers behind London-based urban-wear brand 8DIX, create a line of T-shirts for PETA, they don’t pull any punches. The new line, focuses on the fur, leather and meat industries and features the words “Try Vegan” on the back. Modelled by London’s hottest “fashion activists” with photography by Alexei Alexander at Big Sky Studios, the T-shirts feature statements like “God Hates Furs” and “Hell for Leather” and highlights the cruelty of those industries. (Source PETA.ORG.UK)

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